Tuesday, 16 September 2014

sample WT1, based on mass media and gender


An artistic expression of sexual fantasy or a stylized depiction of grotesque gender violence: an interview with a social commentator about Dolce and Gabbana ad allegedly depicting a gang-rape

Q: what do you think about the modern advertising industry?
You see, With advertisement emerging as the most commonly employed persuasive method by various brands in the modern era of consumer culture, the efforts to create the most effective advertisements has also seen exponential growth. Usually through a visual medium such as video or photographs, these advertisements create a narrative that is aimed at not just informing the intended audience, but also to engage them as much as possible.
Q: how would you see an advertisement like this Dolce and Gabbana promotional photograph in this context?
I think this ad photograph is slightly ambiguous. A controversial Dolce and Gabbana advertisement depicting a female model pinned down by a male model (with four other male models watching) can be read as a visual narrative with the same aim but with an ambiguous message. While the apparently stylized narrative of gender violence can be seen as an engaging piece of artistic expression of sexual fantasy to serve some commercial interests; many viewers can also find this narrative a disturbing depiction that expresses a ‘male’ fantasy perpetuating the violent subjugation and exploitation of female body.

Q: you have been talking about this ambiguity in expression. Can you further elaborate?

In my opinion, the undefined realm of artistic expression also creates a great degree of ambiguity in terms of the appropriateness of the subject or the manner of its expression. This controversial ad can also be interpreted in the light of freedom of expression, even if it is expression a particularly disturbing sexual fantasy.  Dolce and Gabbana have a large female market and it would not make much sense to make an advertisement that depicts violence against women. However, considering the ‘engaging’ element of advertising, this shocking element of the narrative could serve that purpose.
Q: how would you place this ad in the context of gender issues?
Well, we already know that gender is a performative role created by the society and the relation between the opposite genders is also largely determined by the socially constructed set of norms. The normative gender behavior places males as the active and dominant sex and the females are expected to submit to the male desires. The idea of female body and its desirability are also constructed from the same perspective, which is also phrased as the male gaze. The pre-dominant expression of male gaze in the public sphere somewhat naturalizes the artificially created gender roles that perpetuate male dominance by presenting the desirability of a female strictly from male perspective. The scene depicted in this advertisement presents a visual narrative in which a female model is pinned down by a male, while four other male models pose as watchers. The presentation of female body is of special significance. Her half-outstretched arms and sideway turned face can be interpreted as a visual signifier of surrender. On the other hand, her closed legs and raised hips can be interpreted as desperate attempt to resist this male act of pinning her down.
Q: it seems a plain misogynistic piece of art. Where is the ambiguity there?
I understand your feeling, but you should also note that this narrative of resistance and surrender of a female before aggressive male desire has been presented as a sexual desire of not only the males but also the females. According to a research survey conducted by The Journal of Consumer Research, with a small group of 18 women, female audience respond to such ads as a form of art and engage in appreciating its artistic elements while also expressing a liking for the association between macabre and aesthetics. Some readers could appreciate the ad photo in question as an artistic expression of the female desire for rough or violent sexual experiences, which could be associated with male virility. From this perspective, this ad is a piece of artistic boldness that dares to express female desire in a very radically explicit form.
Q: so you mean that this ad is just expressing an often not expressed reality of desire?
No, that would be a hasty and superficial interpretation. As pointed earlier, the gender role defined in any male dominated society creates and disseminates knowledge that naturalizes the subordinated existence of the females. In the case of this advertisement photo, many viewers can interpret the visual symbols as a disturbing narrative of gang rape that is garbed in the high class Dolce and Gabbana fashion accessories. The apparent resistance but eventually overpowered posture of the female body forms a narrative of male dominance.
Q: what do you think could be the possible ramifications of ads like these?
Well,  the naturalization of this violent male sexuality and the passive surrender of the female body contribute to the perpetuation of discriminatory gender roles that place men as the active subjects and female as the passive objects. The act narrated through the photograph is not merely an expression of sexual fantasy but a male sexual fantasy that is predicated upon the denial of individual will or power to the female subjects as she eventually succumbs to male power. such ads also try to alienate the female subjects from the natural desire to resist or fight against this exploitative male power or dominance.
Q: does the brand association exacerbate the effect of such ads?
 Placing the brand’s name on the photograph at least glamourizes if not condones the brutal acts of rape. Within this particular framework of interpretation this advertisement disseminates and naturalizes the violent assertion of male power against the will of the female in a rather misogynistic taste of the dominant male section of the society. Consumerist society as the primary audience only increases the banality of this advertisement, raising repulsion and concern

(word count: 984)






Bibliography:










Appendix 1:
http://www.thinkfashion.com/photos/celebrities/images/110040/639x411.aspx



Monday, 8 October 2012

sample written task 3 IB language and literaure


WRITTEN TASK 3 
Rationale :
‘Chronicle of a death foretold’ is a small novel by famous author Gabriel Garcia Marquez and its plot moves around the murder of a young man named Santiago Nasar. The novel was really interesting for many reasons. However, I was more caught in by the character of Angela Vicario, a girl whose action leads to the murder. Her character seemed very difficult to be placed in black or white. In this written task, I am trying to look at her actions from a different point of view. This imaginary interview with the author Gabriel Garcia Marquez tries to find explanations for the actions of Angela Vicario. While all the questions are asked from the point of view of a boy brought up in a liberal patriarchal family, the answers are from the point of view of a person who understands the condition of women in a highly male dominated society. Through this written task I am trying to show how Angela’s act of naming Santiago is only for self defence. She is trying to save herself as an individual and for that she bends some social or moral codes. However, it doesn’t make her a grey character. She shows how oppressed people use tricks to survive while the dominant ones use their power. She constantly challenges the social norms.




Interview of Gabriel Garcia Marquez
Hello and welcome Mr Marquez, it is really a great opportunity to have your here.
Marquez: thank you.
Me: well Mr Marquez, it is really great to be here with you and the audience also must be very excited about. We all know what a wonderful writer you are. You have the prestigious Nobel prize for your great contribution to literature. However, today we will be talking about your unique novel ‘chronicle of a death foretold’. I really like reading this novel. Maybe, because it was the slimmest among all your novels.
Marquez ( smiling) : I am glad that I wrote a slim novel for readers like you.
Me: well, what always bugged me about this novel is that you never reveal whether Santiago Nasar was really guilty. All the circumstantial evidences suggest that he was innocent. However, Angela never tells the name of her actual lover. There is no mention of any other possible suspect. What is this mystery?
Marquez: well, as a writer I must leave you with this mystery. However, as a reader I will suggest you to see beyond the narrative. The narrative doesn’t concentrate on finding the real lover because it is not Angela or her lover who cause the death of Santiago Nasar. It is the entire society that is responsible for his death. Angela is just trying to survive in a male dominated society but also wants to have her personal ways. She has to give a name and she does that. you don’t care much about right or wrong when it comes to your own survival. But it is the social values that kill Santiago Nasar. The Vicario brothers are not defending or restoring the honour of Angela, they are restoring the honour of their family. Angela still remains a rejected wife.
Me : that’s an interesting point. From that I remember, right after Bayardo leaves her, she falls in love with him. She keeps writing him letters, expressing her desire for him. What kind of love is this?
Marquez: I would say that it is a kind of love that we don’t see very often. See, in a typical male dominated society, women don’t have any choice in the matters of love or marriage. It is arranged by the family. When family makes such an important decision for you, it also damages your position as an individual. We are what we choose to be. But if someone else makes your choices, what do you remain? When Angela falls in love with Bayardo, this is her personal choice. The point is not that she falls in love with a guy who rejected her. The point is that she is choosing him as her lover. Her letters are the proof of this choice. She is actively pursuing him. She is not a mere object of his desire, or another of his conquest. Her action is overturning the gender role in that society.
Me: well, that is very profound and gives a really different view of her character. In your narrative you show Angela living as an independent person. She also talks with people about the incidents that took place around her wedding. There is no regret for naming Santiago Nasar. Doesn’t it make her a slightly negative character?
Marquez: I don’t think everyone can afford the luxury of same kind of conscience. For a non-vegetarian eating meat is just fine. For a vegetarian  it is something horrible because it means the killing of some animal. You see how subjective this thing is? It is the same case with Angela. When you talk about her actions, you think from your point of view. All I ask you to do is to look at the things from her point of view. As I said in the very beginning, she is not the reason of Santiago’s death. it is the stupid social values that kill him. Women didn’t invent the idea of family honour and they don’t go out to kill someone for loving a woman. Honour killing is a sick practice in many patriarchal societies.
Me: well, a fair point. Now I would like to know something about Bayardo’s return to Angela after a long time. he has lost his youthful grace and returns to her with all her unopened letters. What does it mean? What about these unopened letters?
Marquez: well, you know that in those letters Angela has expressed her desire for him. Even if he doesn’t read those letters, the letters constantly remind him that Angela still wants him. The scene in which he returns, there is nothing great about him. He is more like a tired and exhausted person. His return to Angela is her triumph, if we look at it from gender point of view. This time, Angela has conquered him unlike the previous occasion.
Me: your novel sets out to be a murder mystery. However, now I feel that it more like a social commentary. You are using this murder case to open of the file of a society which caused the death of an innocent person.
Marquez: well, you are right to a great extent. Though this open mystery of a murder, I am trying to expose the problems in many Latin American societies. A society based on inequality and injustice can never have peace.
Me: thanks a lot Mr Marquez for sharing your great wisdom with us and giving a better understanding of your novel.
Marquez: it’s my pleasure. 

IB English language and literature written task 3


Written task 3
Rationale:


Gabriel Garcia Marquez’s ‘Chronicle of a Death Foretold’  is wonderful piece of art. The pseudo- journalistic narrative style gives a really different experience of story reading. Although sometimes the narrator expresses his own opinion or feelings, most of the time he trying to reconstruct the story on the basis of what the people of the town tell him. Starting at twenty years later is another factor that makes the narrative interesting. The memory of Santiago Nasar’s murder is gradually fading. As a result of this long time gap some events have many different versions, coming from different people. On the other hand, this long time gap also allows many firsthand witnesses and some other involved parties to go away. Thus, this time gap causes the loss some important inputs. Most importantly, the narrative doesn’t have the option to engage with Angela Vicario at a deeper level and explore her feelings about her wedding or the murder of Santiago Nasar. Because of this silence, we never get to know her feelings and might also think her to be deceitful and insensitive. However, I felt that there might have been something that made her act the way she acted. She lived in a society where women had practically no life. They could make no decision about their own lives. Even if she loved someone, she could never get to express that. on the other hand, Bayardo’s entry is so quick and powerful that she has no way but to submit. It must have been a hard and troubling experience for her- making that huge decision. In my written task I chose to write an imaginary diary entry for Angela where she expresses her feelings about the coming marriage.


Diary Entry

Dear diary, 
The entire town is busy enjoying my wedding. It seems to be some kind of festival. Everyone is celebrating it.  I am also supposed to be happy. Of course I should be happy. Which girl won’t like having a husband like Bayardo? A nice man, with so much of wealth and a nice family, he is the best one could have. And still I don’t feel any excitement! During this brief period of courtship he has poured his heart before me. What could be more Romantic than that? but still I don’t feel any joy. It seems that my heart is lost somewhere else. Yes, I don’t love Bayardo. He has got everything to charm my family or anybody else. But charming someone and taking someone’s heart are two different things. And my heart, which is already taken...he is never going to have it. I was raised to be a perfect daughter, a perfect sister and finally a perfect wife. When was i going to be myself? I could not choose my parents or my siblings, but I can choose my love, my life partner. My choices make what I am. I am going to marry Bayardo but my heart is already of someone else. Yes, I broke the norms of the society and I put my family’s honour at stake, but I am happy that I made a choice. I chose my lover. Even if this is going to be the end, our sweet memories will keep my spirit alive.

The time of wedding is nearing and I can still not believe that it is really happening. I am beautiful and from a good family, but that doesn’t mean Bayardo should marry me. He is rich. He can marry any beautiful girl from some rich family. Why did he choose me? God! I am cursed. He has just seen me from outside. He has no idea who I really am. He expects me to be a ‘virtuous’ maiden. But what worth this virtue has? Is it better than love? I had those few moments of ultimate pleasure. It was a heavenly experience. Am I going to gain the same things in this marriage? I will be his wife, but I don’t love him. How hollow I will feel when I tell him that I love him. With a simple ritual he will own me. He will become my master. He can use my body in any way he wants. But what about my soul? It will never be his. It will just keep sitting in a far away corner, watching my body being used. Will my soul still remain inside my body? How can it after watching my body defiled! I wish I could die with those heavenly moments in my heart...feeling my love’s angel like presence. This wedding is my doom. This wedding is the demise of my soul. And see how the whole town is busy in celebrating! These are my people. They say they love me. Strange, isn’t it? They have never really tried to understand what is in my heart. They have never thought, even for a single moment, how i would feel with a man who is total stranger to my heart: like a prostitute, just an official one.

All the preparations are done and everyone is in hurry now. It seems all are impatient for the feast and revelry. I have been decorated for the wedding. DECORATED! My head is spinning. This is huge step in my life. I am going to enter a life which is completely strange to me. It seems as if I am caught in a storm and it is dragging me forward. But have I resisted? No... not even once. I just surrendered. Why did I become so weak? I should have stood up and said, “I don’t love this man and I won’t marry him. I love somebody else. Only he could share my body and my soul.” Then why didn’t I do that? I know why. How would it matter what I tell them? Who am I to make my own decisions? Despite of all the dreams, reality decides our fate. A woman is born to be governed. She is born to serve. Where is her liberation? My family knew that they could never find a match as good as Bayardo San Roman  because they are too poor to do that. It will not only save their family honour but rather increase it. What else would they expect? But what about my future now? Bayardo is no different from other men. He might act all Romantic and fancy, but deep in heart he is the same...he would also expect me to be modest, virtuous and obedient. Stupid male vanity! Everything is a matter of honour for them. Must be very fragile! And why do they always place their honour in women and then imprison us in their rules in the name of protecting it. We take care of their honour and they enjoy their manly freedom. I wonder how Bayardo would react when he discovers that i am not a maiden. His honour will be pricked I guess. How do i care! Maximum that he could do is to give me a cold shoulder, ignore me or leave me. I am just submitting to my fate now. May time take care of the rest.  Amen. 

Monday, 27 December 2010

Things Fall Apart

UNIVERSALITY OF “THINGS FALL APART”

‘Art for art’s sake is just another piece of deodorised dog-shit’
- Chinua Achebe
Things fall apart maps the crumbling down of a flourishing society under the weight of ‘white men carrying their burden’. Achebe, who calls himself an ‘ancestor worshipper,’ tries to revive the ancient pride of the African culture by re-telling/living the past. It is his way of decolonizing the African mind, which has been carrying on with the extreme inferiority complex bred in them through the centuries of colonial oppression.
In ‘Novelist as Teacher’ Achebe sates that one of the primary purpose of his novel is to educate his reader about eh glory of their past, pre-colonial life. It is by this way that the centuries of historical distortion, which were deliberately introduced by the European masters into the history and culture of Africa in order to create an induced inferiority complex among the natives, can be set straight. The colonial masters kept on repeating that Africa had no history, no culture, no civilization and justified their colonization in the name of civilizing them. It is almost the universal narrative of colonialism in the all the parts of the once colonized world. Their carried on the plundering and exploitation of the colonized natives and called it the ‘white man’s burden’. Obviously, this assertion that Africa had no culture, no civilization or no past is a white lie and it was the part of the strategy to perpetuate their hold on the mind of the colonized people. In this kind of historical background, things fall apart is the narrative of a specific society- the Ibo people- with the sure aim of restoring their self-confidence and self-pride. Using a more appropriate term, it is aimed at ‘decolonizing’ the minds.
Nevertheless, things fall apart is more than a story of an individual, a society, a tribe or any specific geographical location. It can be seen as the story of all those individuals, societies or civilizations which go rigid in their outlook with the passage of time and fail to recognize the changing circumstances and could not come to terms with them. This, in turn, puts them out of tune with the contemporary reality and pulls them to their tragic catastrophes. This is true not only of Okonkwo and of the Ibo society of the late 19th century but also of any other society at any other time. We can take the example of various ancient civilizations like the Indian, Chinese, Greek and Egyptian civilizations. It is the story of human predicament and is universal in character. The selection of the title itself suggests the universal outlook of Achebe, the author. The title is taken from a poem- the second coming- by the famous Irish poet W.B. Yeats that talks about the cyclic movement of human history in terms of order and anarchy. Although the novel revolves around the story of a specific African tribe, its cosmic view encompasses all the human societies. Moreover, the political aim Achebe intends to achieve with this novel is also far reaching and almost universally acknowledged.


(by suman kumar jha)